The Bridge House, 15 High Street, Cork and the Southern Road, Cork, Cork
The Bridge House, 15 High Street, Cork and the Southern Road, Cork
Permission for development of a site at The Bridge House, 15 High Street, Cork and the Southern Road, Cork. The development will consist of: The removal of the existing illuminated billboard and its replacement with of 1 no. digital advertising display at The Bridge House, 15 High Street, and the decommissioning of an additional 9 no. existing quad billboards at Southern Road.
Having regard to the illuminated nature of the proposed sign and its changing display, the proposed development would result in a distraction to road users which would endanger public safety by reason of a traffic hazard. Furthermore, permitting this type of development would establish an undesirable precedent for the proliferation of digital advertising in unsuitable locations, would be contrary to policies and objectives of the Cork City Development Plan 2022-2028, specifically Sections 11.194, 11.195, 11.196 and 11.200, and would not adhere to principles of proper planning and sustainable development.
Official decision evidence